In 1990, the Mushroom Promotion, Research and Consumer Information Act was passed by Congress to strengthen the mushroom industry’s position in the marketplace, maintain and expand existing markets and uses for mushrooms, and develop new markets and uses for mushrooms. In 1993, the Mushroom Council was established to carry out the direction of this act.
The Council started out with a meager budget and a lot of inspiration about promoting mushrooms. They began doing research to closely define the mushroom user which became the foundation for all of their communication efforts. Once the ground work was laid, a successful promotions program began to shape.
Immediate targets for consumer communication were food editors of newspapers and magazines, TV and radio personalities, chefs and cookbook writers. Mushroom recipes went out to hundreds of venues each year — thus increasing consumer awareness and demands for literature on mushrooms. In 1996 the Mushroom Council made the pages of more than ten national women’s magazines including Family Circle, Women’s Day and Good Housekeeping.
Today, the Mushroom Council plays a very important role in the national promotion of fresh mushrooms through consumer public relations, foodservice communications and retail communications. Many different venues are used in promoting fresh mushrooms to consumers such as working with professional chefs in developing and promoting new recipes, working with produce department managers to maintain the highest quality mushroom product for customers and sending out thousands of brochures each year to consumers hungry for new mushroom ideas. Thanks to the Mushroom Council, mushrooms have their own month to be honored and eaten. September is National Mushroom Month.
Today mushrooms are commercially produced in virtually every state. Pennsylvania, however, still accounts for 61% of total U.S. production, which in 2006/07 reached 827 million pounds. From the caves of Paris to the dinner tables of millions of Americans, fresh mushrooms have come out of the dark and into a spotlight that’s intensity is ever increasing.
Housed in a reusable, clear plastic container, your child can watch Enokitake (Flammulina populicola) mushrooms burst to life before their eyes. Each kit comes with an instruction booklet-including interesting facts about fungi-and an interactive watering calendar. (Note: even if your child does not water this kit, it will still produce.) A 40-60 degree Fahrenheit environment is ideal.
Shiitake Mushroom Kit
Grow your own fancy mushrooms with our all inclusive kit! A mushroom treasured by many, our Shiitake Patch (Lentinula edodes) is composed of a unique blend of sterlized, enriched sawdust fully colonized with a select Chinese strain. Esteemed for both is health stimulating properties and its culinary value, our take kit out-produces by far that of any known competitor. Shiitake mushrooms can be harvested at two week intervals up to 16 weeks. A 50-80 degree Fahrenheit environment is ideal. Each kit comes with illustrated instructions and is guarantee to produce.
SHIITAKE MUSHROOM LOG
The coveted shiitake mushroom has been revered by the Japanese as a delicacy & medicinally as the elixir-of-life. Today, an expensive epicurean favorite enjoyed world-wide! Simply soak our Oak Grow-Log, stand indoors or out. Your first crop will sprout in 10 days. Lasts up to 5 years. About 11 tall, includes instructions.
Button Mushroom Kit - 6 lbs
Harvest Your Own Mushrooms in Just a Month with this Easy Preplanted Kit! Kit contains mushroom spawn preplanted in a rich mixture of compost and topsoil, plus easy instructions for growing 6 pounds of buttons! In little more than a month, you can begin
Grow Fresh, Gourmet Mushrooms at Home! This easy-to-use kit will bear several pounds of the premium msuhroom for grilling and broiling! One bit of a fresh Portabella and youll never settle for those rubbery supermarket mushrooms again! THE gourmet shroom ..full
details & larger pic
This is a good one Ive had for many years, but it doesnt look like its available anymore.
These are all books about Mushroom Collecting and Identification. I use some more than others, but these are all interesting. Here is a closer look at a small collection of books about mushrooms
In this beautifully illustrated book, Phillips vividly presents the world of mushrooms. Unlike the photographs in other guides, which are taken in the field, the more than 1000 color photographs featured here were shot in the studio in order to capture both the external features of mushrooms as well as their internal anatomy. Each picture includes specimens representing various stages of growth, and the accompanying annotation describes the anatomy of the cap, gills, stem, and spores. In addition, the author explains where the particular species of mushroom is found, its season of growth, and whether or not it is edible. Amateur mycologists as well as professionals in the field will find this book an invaluable guide. Highly recommended as a basic library reference source. 319 pages
These are all books about Mushroom Collecting and Identification. I use some more than others, but these are all interesting. Here is a closer look at a small collection of books about mushrooms
These are all books about Mushroom Collecting and Identification. I use some more than others, but these are all interesting. Here is a closer look at a small collection of books about mushrooms
Mushrooms pictures taken while hiking the Meadow Trail on Mt Lemmon. The Meadow Trail is at the top of Mt Lemmon in the pine trees and duff which mushrooms really like. Its an eight tenths of a mile trail that parallels the Lemmon Trail
Mushrooms pictures taken while hiking the Meadow Trail on Mt Lemmon. The Meadow Trail is at the top of Mt Lemmon in the pine trees and duff which mushrooms really like. Its an eight tenths of a mile trail that parallels the Lemmon Trail
Mushrooms pictures taken while hiking the Meadow Trail on Mt Lemmon. The Meadow Trail is at the top of Mt Lemmon in the pine trees and duff which mushrooms really like. Its an eight tenths of a mile trail that parallels the Lemmon Trail
Mushrooms pictures taken while hiking the Meadow Trail on Mt Lemmon. The Meadow Trail is at the top of Mt Lemmon in the pine trees and duff which mushrooms really like. Its an eight tenths of a mile trail that parallels the Lemmon Trail
Mushrooms pictures taken while hiking the Meadow Trail on Mt Lemmon. The Meadow Trail is at the top of Mt Lemmon in the pine trees and duff which mushrooms really like. Its an eight tenths of a mile trail that parallels the Lemmon Trail
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